Talk about a seismic shift in the next-generation DVD format war.
Warner Brothers--until now the only studio that was continuing to release titles in both Blu-ray Disc and HD DVD formats--has announced it will be moving to Blu-ray Disc exclusively in 2008.
The studio's decision to go Blu-ray means Blu-ray clearly has the advantage with regard to content: With the backing of Warner plus Blu-ray stalwarts Disney, Fox, Lionsgate, MGM, and Sony, Blu-ray Disc holds the content advantage. It's now the better bet of the two warring formats--if for no other reason that the movies you want are more likely to come out on Blu-ray than on HD DVD.
I fully expected that if Warner was going to make an announcement one way or the other, it would be at next week's International Consumer Electronics Show.
The company got a jump on all the CES news by putting its announcement out today, a day before the first official CES events start in Las Vegas.
Now that Warner has made its move, I'm all the more interested in watching the posturing at CES by the two camps. I know that Warner never wanted to be in the position of deciding the format war by picking a side; yet, that may be what they effectively did by coming out decisively on the side of Blu-ray Disc.
In a statement released today, Warner chairman and CEO Barry Meyer says this move "is a strategic decision focused on the long term and the most direct way to give consumers what they want. The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers."
Just one year ago, Warner was touting its Total High-Def dual-format disc solution to the format war. However, in spite of the company's grandiose plans, the option of creating a disc with both formats (one on each side) was never commercially viable, and the company quietly tabled the idea later in 2007.
Warner says it will continue to release titles in standard DVD and Blu-ray. Thereafter, after a "short window" passes, the studio will continue to release new titles in HD DVD until the end of May 2008. The company's initial statement gives no indication as to why they plan to continue offering new titles in HD DVD.
Back in August 2007, Paramount, the only other studio to release discs in both formats, went HD DVD exclusively.
Warner's move was not entirely unanticipated, based on murmurs I've heard in back rooms and conversation. The studio had stated openly at October's Blu-ray Festival that it was revisiting the practicality of releasing titles in both formats, and would be looking at making a decision on its direction by the beginning of the new year.
Although Blu-ray has ridden a high this year with regard to disc sales, the format has seen HD DVD make some inroads recently--particularly with last November's $100 pre-holiday sell-off of older HD DVD models.
This announcement by Warner certainly gives Blu-ray a much-needed booster shot--and looks to solidify Blu-ray's lead in the format war.