Anarchist:All I know is I had bought a new set of headphones shortly before the Pilgrammage. Then Klipsch sprung these on us and I was very interested because I had identified a variety of "issues" with mine. After evaluating a number of different models, I identified THE Klipsch headphone to have. Clarity, loudness and comfort were my concern and I was thrilled because the cost was relatively cheap... THEN that head engineer pointed out I was mistaken and had selected the most expensive model. Just my luck.
Hi Anarchist,
Being a design engineer has many great advantages and a few bad ones. You should probably know that the payoff for an engineer is similar to the crowd's roar for the performer on stage. Every time I launch a new product i get butterflies in my stomach cause you never know what way the product is going to go for consumer acceptance. You can compare me to an expectant father whose wife is in the third trimester and then the OR waiting room. We are preparing for MP launch so when the switch is turned on at the production line there will be thousands of parts spitting out the end of it. Gee i hope we thought of everything.
Brad our wonder boy genius and first time father to mass produced product has been a pleasure to watch. I am the lucky guy who gets to break the FNG in. Thank goodness he went to Purdue. I couldn't even tell you how many hours Tom, Brad and I talked about the correct way to design a micro speaker for your earhole. I know it was closer to 60 hours a week. It's not really about the money; our payoff is seeing that little baby grow up, taking her first steps and eventually flying. Designing speakers for your living room or HT is one thing but designing this little gal is MUCH more personal. People are really sensitive about sticking something in their ear canal and pushing it towards what feels like your brain. (Actually your ear canal takes a couple of turns and ends up going more up and forward...less I digress) This is Klipsch's first product in this category so the headphone team is setting precedence which others will compare to for a long time. So it is real important to get it correct. Now the design is in final polishing phase. Voicings are 90% complete, although the debate never goes away because everyone hears slightly differently and it is such an emotional decision that you can't just put it on paper and say it should measure like this. You really need endless hours of audition to make sure every track (if recorded properly!?!) sounds perfect. Oh did I mention your manager says you are already late! (that is an inside joke we have, you were late before you started cause everyone wants and needs it sooner!)
Now your baby has his first day of school and you worry that the teachers will take care of her. In K language, all the other departments have to kick in and executed. Marketing needs to get the word out to the public. And the big issue is that we are looking at all kinds of new and novice users. So there are so many facets to the image of the product that has to be considered. From what I am seeing Marketing will be knocking this baby out of the PARK! They are all excited about headphones on the web. Kevin P has this undertaking and we will be calling him the Wizard of Web very soon. Press releases and FAQ's are being wordsmithed so you Forum folks will have an answer before you even ask the question. We hope this will cut down on all the false rumors that always occur with public perception. Sarah is trying to crawl in my nerdy engineering head and pull out words that the rest of the world can understand. That is big challenge, but she has been calling me all week with her questions which I really appreciate. Big Shooter our Sales Lead is introducing this product to all our potential buyers. Our baby is in their hands. Without these key people accepting our concepts the product will have a hard time launching. It is so good to see so many people taking an interest in this product and molding this child into the rock star we think she will be.
So Professor Thump is pacing the floors of the waiting room. Wondering if this baby girl is going to be healthy and if she can sing and play the guitar as well as he hopes. The doctor will be out of the delivery room soon and I can stop pacing the floors. I guess this is why I have taken the time out of my busy schedule to jump onto this forum and explain our internal process. Now you will know how we feel when we get feedback from all the blogs. Call it a public report card if you will. Some opinions will be good and some may be bad. But that is how we learn as a company to build products for you.
I really get a kick out of hearing people talk about how bad they hate headphones until they try Klipsch new ear gels with the ergonomic fit. When Tom and I first started out with initial concepts for this product we started prioritizing what would be most important to the customer and what had not been considered by our future competitors. (Brad was still in college chasing girls and waking up with hangovers wondering what he had done last night...I mean he was STUDYING for his next test... Yeah Brad like we believe that!!! ) So here is what we came up with...
1. Comfort - We believe that if you can't stick it in your ear and not slit your wrist from the extreme pain it doesn't matter how good it sounds, you STILL are not going to use it.
There are two trades that don't talk much to one another but are inter-related... Audiologist and Audio Engineers. Audiologist go to their hearing aid conventions and Audio Engineers go to AES conferences where ideas are exchanged and papers written. There is one big difference between these two groups. Audiologist normally don't listen to their products because they would damage their hearing (those that do lose their hearing! (Ironic isn't it?) AE's measure their products but the ultimate test is ALWAYS critical listening evaluations. (Brad can tell related stories about this...) Both fields are similar technically but the end use is different.
When I first started researching IE applications, I read a lot of patents to understand the history of IE development. I came across one that was a big cylindrical hearing aid from the 60's I believe. If the hearing aid didn't fit the patient or victim the doctor would literally take a drill to the ear canal! I thought...Egads what are these guys thinking. Did they ever think of the patient? Well technical advances in micro electronics have allowed custom ear shells to be created which has made comfort an obvious improvement. But it made me realize that nobody was concentrating on the fundamental human need...Comfort. I started doing research on ear canals, ear tip patents and ear cheese but didn't find any art related to ergonomic designs. With the help of my friends Eric H and Greg H from Sonion we started making ear impressions of people. Ear impressions are silicone injections into the ear to acquire the exact shape of that individual's ear canal. Every ear is different but there are many similarities. With these impressions 3D scans could be made to get digital data which I could analyze with a computer. If you look at the crossection of most people's ear canal you will find that the shape is generally oval. Hmmmm has anyone noticed this before? Probably... Well I have spent innumerous hours with Jim Hunters help in reviewing patents pertaining to ear tips but I couldn't find any art pertaining to oval ear tips. Thus the patent pending application was born for an oval eartip that created minimal pressure in any one given spot of the ear canal. Now we have reduced tickle, firmer placement and the holy grail a complete AIR SEAL (needed for bass output).
2. Sound Signature - I will be going into greater details about this i.e. whitepapers if I have the time, but it has GOT TO KICK ASS or it is not a Klipsch product. But you Cornerloaders already knew this. If it was lamo you would say BULLSHIT! or at least flip your lapel and show us your PWK badge. Sorry for the French Amy, but you can't put it any other way.
3. Industrial Design - We have incredible resources on ID every year, designing great looks under the tutelage of Glenn Fuller. The public won't buy many of these if they look like doggy dudu. Headphones are very personal not only in comfort but looks. We are all vain in some ways and looks are important cause others judge us by our looks first. So this thing needs to be like a fine piece of jewelry that you can be proud to wear every day. Some of the models are more discrete. IMAGE is very unobtrusive you almost can't tell that they are wearing PM's. You also won't get mugged as easily for wearing a white cable cable plugged into your ear advertising your beautifully expensive iPod.
4. Durability - It has got to be rugged because it's Klipsch! Need I say more? We have tested these puppies in so many ways thanks to Boy Wonder Brad's ME Purdue skills and Black Belt Brian M's expertise that Brian has to use a wheel barrel to cart the test documents around. Cables go through tens of thousands of flex cycles at every joint, strain and stress. We actually have a sweat test to see if these babies corrode! Temperature cycle tests beyond the extremes of human safety.
There are more priorities but I will stop there so you don't fall asleep from the details...
I remember going over the details with Anarchist at the Pilgrimage. He was bummed that he picked the most expensive model. I do that all the time. But it is a precise operation designing micro small, ultra light designs that kick booty! That is why they cost more money. It is hard to compare it to other single armature designs because of these benefits. I believe this is why you are going to love this product. It is simple to use, easy to load and unload, very comfortable oh and it sounds great!
Our baby is all grown up...
