This is about the 901 - the world's most overrated speaker, but Amy Unger, I hope you take some notice of this rather long winded posting:
I remember when I first moved back east to go to College, I grew up in Carlsbad, CA, where every good home, including ours had a stereo; a pair of ' 62 Khorns and a Heresy center. When I moved east to go to college, I was given a pair of Heresy's an old Kenwood tuner and amp. After hearing "Those really cool" Bose in the dorm, for the first time, I thought they had toilet tissue stuffed in them. Once folks heard the stereo in my room, there was an awakening among the open minded.
Good thing I was a wrestler on a floor of wrestlers, getting people out of my room was no problem.
I have been living in the New England for sometime now, in fact about 12 - 15 miles east of Bose central, Framingham, MA. Bose has never made a very good speaker but they have awesome marketing and a great image around here; they are a household word. As a forvever Klipsch owner, I pay it no mind, but I feel that Klipsch has failed to really market their venerable name in the Northeastern US. There is some presence here, because of Best Buy. Best Buy seems to sell tons of the Synergy and Reference series stuff they also seems to do all the advertising up here for Klipsch. People cant ask for your product if they don't know about it.
Amy, Klipsch staff, the New England area may not be very important to Klipsch, very few people up here recognize the name, resulting in few people walking in and asking to hear Klipsch; I think I have pointed more people to the Klipsch section of Best Buy than about anybody. The day you folks in marketing have done your jobs is the day the Klipsch name is as recognized as Bose. You do have 30+ years of existence on them, although they probably have better sales numbers. Making the best best mouse trap is great, but you have to let people know.
I buy my Kipsch stuff from an online store out of NYC (very important market), they have better prices than "Best Buy", because the store is in NYC, I get it from UPS overnight, even though they just ship ground, it's only a 240 mile haul.
Winning awards is great, showing pictures of Ice-T w/a pair of RF-83's is wonderful, but that is public relations, not advertising. Amy, my little unit in the US Navy gets more brand recognition than Klipsch does, which should give you something to think about.
"You're gonna eat lightening and crap thunder..You're gonna be a very dangerous person."
Mickey Goldstein to Rocky Balboa
Enough Klipsch products, which only leads to the desire for more.