Thebes started this story by CBS... Call me crazy, It is ok I am... LOL.... but I (IndyKlipschFan) usually ask myself in times of slanted news stories one side against another.... follow the money trail on a lot of issues...then bang out today....
"The national news outlets must be getting desperate for stories. CBS
News closed it's broadcast this evening by scratching it's head over
why American Idol winners professional careers bomb. They actually
labeled it a "mystery"."
=================
Well...... Check this out... hot off the press..... Led by American Idol, Fox took Wednesday with typical ease,
outdelivering second-place CBS by a considerable 3.67 million viewers
and 93 percent among adults 18-49. Third overall was NBC, followed by
ABC and the CW.
Fox to win prime-time TV ratings race
The network will end the season No. 1 in all key demographic groups.
By Meg James, Los Angeles Times Staff Writer
May 21, 2008
For the first time in its 21-year history, Fox Broadcasting will win
the television season by netting the largest audience in prime time and
should collect blue ribbons in every major demographic category.
The
regular TV season ends tonight, but Fox's destiny was determined, in
large part, by the continued strength of "American Idol," even though
the show's ratings have declined about 10% this year. The singing
competition remains the No. 1 show on TV and wraps up its seventh
season tonight with a new champion.
Fox also was not as damaged by the Hollywood writers strike as its
rivals, which are more dependent on scripted shows. Fox was the only
major broadcaster to increase its ratings this season. They jumped 5%
from the 2006-07 season.
Through
Sunday night, Fox had averaged 11.1 million viewers in prime time each
week for the season, compared with 10.5 million viewers for
second-place CBS, according to Nielsen Media Research ratings.
CBS
typically boasts TV's largest audience, but its ratings skidded during
the strike when it was forced to air weeks of reruns of "CSI: Crime
Scene Investigation" and other programs. CBS has since returned to
original episodes and had the largest prime-time audience during the
May sweeps, which also end tonight.
This would be the fourth straight season that Fox finished first among
18- to 49-year-old viewers, the demographic used to calculate
prime-time advertising rates.
"For
us, it's all about 18- to 49-year-olds. That's who we service our
advertisers with," said Peter Liguori, Fox's entertainment chairman,
adding that the challenge is for the network to claim the prize for a
fifth time next season. "We have strength across the board, and we are
going to build on it."
Fox benefited by airing the Super Bowl in
February, although executives noted that the network would have won the
season even without the game. Fox also boosted its ratings last fall by
running fewer early-round Major League Baseball playoff games, which
typically generate low ratings and bring down the average.
The
network, part of Rupert Murdoch's News Corp., said it would be the
first time in 10 years that a network ended the season in first place
in all key demographic categories, including men, women, young men,
young women, teenagers and households.
"This was a long time in
coming," television historian Tim Brooks said. "Their business model --
programming only 15 hours a week in prime time -- has given them an
advantage. They can concentrate on fewer hours at a time when NBC, CBS
and ABC are still trying to fill 22 hours. I wouldn't be surprised to
see the others eventually scale back."
Fox programs one fewer
hour each evening than ABC, CBS and NBC because Fox turns over its 10
p.m. slot to TV stations for local newscasts. Brooks said that Fox's
first stab at programming, a talk show in 1986 with Joan Rivers, was a
flop. But Fox established itself as a player when it began televising
National Football League games in 1994.
As measured by 18- to
49-year-old viewers, it will be a photo finish for second place.
Through Sunday, ABC was about 40,000 viewers ahead of CBS in the
demographic. NBC is expected to come in fourth, Spanish-language
Univision fifth, and the CW, a joint venture between CBS Corp. and
Warner Bros., a distant sixth.
meg.james@latimes.com
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